Deconstruction Is Not Enough. *** It's Time to Rebuild.
.jpg/:/rs=h:500,cg:true,m)
Every society lives by a theology, admitted or not. Two Christianities built the West but only one of them can heal it.
TWO CHRISTIANITIES
READ MY NEW BOOK! TWO CHRISTIANITIES: WHY 'THE SYSTEM IS RIGGED' WINS
‘The system is rigged' campaign slogan won the US elections in 2008, 2016, 2020 and 2024. And some variant of it will win it again in 2026 and 2028! It’s a populist message and it works with voters.
THE PATTERN NO ONE EXPLAINS
Actually, it's the most powerful political message in the Western world. Obama used it to win the presidency in 2008. Trump used it to win the presidency, twice. Bernie Sanders built a movement on it.
And guess what? Did you know that you can also use this message to start social movements or to sell products more effectively? Yes, you can!
But here's what almost no one has understood, until now: Why does this message work so consistently?
Why does the message- "the system is rigged" resonate across political and social spectrums? With left and right, with young and old, with religious and secular, with politics and products? Why does it win elections, build movements and influence consumer behaviour?
Believe it or not, the answer is THEOLOGICAL.
THEOLOGY?
Yes, that’s right. And if you understand the theology, you can predict- with startling accuracy- which political messages will succeed, which social movements will gain traction and why certain products and services do better in the marketplace.
That's what my new book gives you: a framework for understanding the deepest pain points driving Western civilisation. Not surface-level grievances. Not this election cycle's talking points. This book explains the foundational psychological architecture that determines when people believe their actions will matter. And it has to do with the theological message that they've been taught, for two thousand years.
I'm going to show you how to see it. And once you see it, you can't unsee it.
WHY I'M WRITING TO YOU
Now, you might be wondering: Why is a physician-social theorist-theologian writing a book for political strategists, activists and marketers?
Good question!
If my framework is true- if Western injustice is rooted in theological corruption- shouldn't I be writing to pastors and church leaders? Well, I do write to them.
But here’s the thing- to change a society, you must change its culture. But the people with the desire to change culture aren't theologians! They're political strategists, activists and marketers!
And I realised that if I want to change society, I don't need to convince pastors. I need to give these strategists, activists and marketers a tool they want to use.
You're the ones who want to shape public consciousness. You're the ones who decide which messages get amplified. You're the ones who understand that belief systems aren't just abstract ideas- they're the invisible architecture that determines behaviour at scale.
AND YOU DON'T NEED TO BELIEVE
And here's the critical thing: if you’re a strategist, activist or marketer, you don't even have to believe in my theological conclusions for my framework to work for you. It just works.
So, I'm not trying to convert you. I'm not asking you to become a Christian. What I'm offering you (and your competition) is a predictive model for understanding what drives human behaviour in Western societies.
WHAT YOU'LL GAIN
If you’re a political strategist prepping for elections and you want to know exactly why the populist candidate will win again, you need to read this book to understand the details of my predictive framework.
My book explains why this happens.
Win elections. Build successful social movements. Sell products and services that today’s consumer wants to buy.
Your competitors are already using some version of this framework. It’s time for you to level the playing field.
Read- TWO CHRISTIANITIES: why ‘The System Is Rigged’ wins.
